OUR PRESS

THE SPRING FRAGRANCE TRENDS OF 2026

2/21/26

Below, the experts break down every note and scent profile trending for spring, whether you're truly jet-setting or simply need a little self-care after a long winter.

2/16/26

8 INTOXICATING SCENTS THAT LAST 12+ HOURS

In my growing collection of 165 perfumes, I know exactly which ones to reach for when I want an all-day scent experience.

2/12/26

MY OBSESSIVE HUNT FOR THE BEST ROSE PERFUME

What I want most—more than a dozen blooms at my doorstep—is a perfume that is fierce, sensual, radiant, mercurial, and, yes, thorny.

1/25/26

MALE CONSUMERS ARE REWRITING THE MARKET

Fragrance is now beauty’s fastest-growing category, drawing in multiple players and, in an unexpected turn, driven by men.

1/8/26

SUN CITIES: A PINEAPPLE TOPPED SUCCESOR TO HAVICAT

The concept was to articulate a common structure paralleled across three compositions, with each scent of the trio accenting a different top fruit.

1/5/26

JULIETTE HAS A GUN NOT A PERFUME FRAGRANCE REVIEW

The fragrance is by Juliette Has a Gun and it is called Not a Perfume. I was curious about it because it not only has one ingredient in it, Cetalox, it also is supposed to be allergen free.