11/11/24
GATEKEEPING THIS LUXURIOUS PERFUME FOR YEARS
There's one brand in particular that has come recommended to me from multiple beauty editors. Not only does it look chic, but each fragrance has a story.
6/19/24
INSIDE SEPHORA’S NICHE FRAGRNACE STRATEGY
By betting early on indie brands, the retailer has been able to tap into trends and capitalise on a
fast-growing market.
4/18/24
CELEBS ARE GATEKEEPING THESE 10 FRAGRANCES
When it comes to a celebrity's beauty must-haves, I know that they have to be gatekeeping, especially with fragrance.
4/16/24
HOW NICHE FRAGRANCE BRANDS ARE EVOLVING
Let the (fragrance) notes be heard — and seen. Many of the category’s buzziest brands today are leaning into perfume notes as the champions of their storytelling.
4/9/24
NICHE PERFUME BRANDS YOU NEED TO KNOW IN SPRING 2024
Ever thought about how your fragrance is pretty much your own silent calling card? It's wild, but your choice of scent throws out major clues about who you are.
3/31/24
CELEBRATE THE LIFE AND LEGACY OF JOSEPHINE BAKER
Every bit as comforting and bubbly as a big hug from a loved one, Sparkling Jo is a lively tribute to Josephine Baker, evoking the effervescence of champagne.
3/29/24
30 LONG LASTING FRAGRANCES THAT WON’T OVERWHELM YOU
True fragrance connoisseurs understand that the hallmarks of a fragrance range from notes to projection to sillage.
3/1/24
THE REAL DIFFERENCE BETWEEN THESE COLOGNES
There's an art to knowing which scents make sense in the office elevator and which ones give off a sexier, “I'm in the club” feel.
3/1/24
BEST NEW BEAUTY PRODUCTS GLAMOUR EDITORS TRIED
Spring is just around the corner! It's time to stock up on the best new beauty products for warmer weather and longer days ahead.
15 DECADENT VANILLA PERFUMES—
2/22/24
Vanilla perfumes are having a moment right now. Virtually every niche perfume brand is now coming up with their take on vanilla.