5 Reasons to Invest in Niche Perfume

5 Reasons to Invest in Niche Perfume

Published by Marisa on 16th Apr 2019

As niche perfume is on the rise within the growing global fragrance industry, designer perfumes have seen a steady decline.

For years designer scents have been the safe choice. Endorsed by celebrities, worn by all your closest friends, and readily available at your local mall. However times are changing, the consumer has become more educated on products and thus more conscious of where they spend their money.

If you’ve yet to delve into the world of niche perfume, here are 5 reasons you might want to now:

1. Expertise and passion:

Unlike designer brands who also produce clothing, sunglasses, handbags and jewelry – niche perfumers solely focus on creating artisanal fragrances.

2. Exclusivity:

Not only due to its premium price tag, but because of its limited distribution - the mass market is still not familiar or fully comfortable with niche brands. Investing in niche perfumes will set you apart from the general public who is not yet educated on the category.

3. Storytelling and inspiration:

Niche perfume precedes designer fragrances and can be traced back to royalty such as Queen Elizabeth I. While bespoke (designed for one specific customer) fragrances are still made today you will also find ‘ready to wear’ fragrances within niche perfume brands that offer beautiful storytelling. Each fragrance is thoughtfully designed to transport you to a specific time, place or emotion. It is believed that signature scents are a thing of the past, and we should have a wardrobe of fragrances to match our moods and occasions.

4. Getting what you pay for:

Niche perfume houses spend their money on quality ingredients, sourcing the best raw materials from around the world. Designer brands often spend their dollars on elaborate packaging, magazine ads and billboards. Designer fragrances are produced in bulk in efforts to reach the masses as quickly as possible. Niche perfume houses produce in small batches based on availability of their rare ingredients which allows time to keep close attention to detail. Niche perfume houses will often buy out entire fields of flowers 1 - 2 years in advance if they feel they are the best, to ensure their quality standards.

5. Distinctiveness:

Do you want to simply smell great, or do you want to smell great and be remembered because of your unique scent? There is a wide selection of designer perfumes that come in a range of scents, the problem is a lot of people are already wearing them. If you want something unique and more personal, you’ll find niche perfumes are a worthy choice.

To assist you on your niche fragrance discovery journey, we offer discovery kits from the various brands we carry. Feel free to check them out here and also do not hesitate to contact us if you need any assistance or advice.

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